The Wellness Core® brand is driven by a canine's ancestral diet: grain-free, protein-rich, no animal by-products. A dark, rich and meaty brown is complemented with bright and luxurious foils creating a premium architecture that contrasts with their competitors on shelf.
In 2016 I lead our team in transforming Core across 100+ skus and launching the brand into the european market.
Creative Director: Greg Martin
Designers: Vivien Heo, Jamie Teska, Greg Martin
Scope: New Product Launch, Brand Extensions
Company: Hughes Design Group