Old Mother Hubbard | Artisanal dog treats in three different forms.
Be careful with these Gourmet Goodies, you might be tempted to try them yourself! As our Shopper begins to feed their pet as they would any other (human) member of their family, we used familiar cues found in human packaging to draw them to shelf. Enticing food photography, healthy benefit violators and varying treat textures paired with artisanal flavors make these treats too good to pass up.
Creative Director: Greg Martin
Designers: Jamie Teska, Vivien Heo
Scope: New Product Launch
Company: Hughes Design Group
Awards: GDUSA 2014