Udi's is the leading brand in the gluten free category yet their packaging looked dated and receded on shelf. After coming to Hughes for a re-design, the result was a cheerful and versatile logo that creates a strong brand block on shelf by using vibrant colors to help shoppers navigate across different flavors and varieties.
Creative Director: Greg Martin
Designers: Greg Martin, Jamie Teska, Vivien Heo
Scope: Brand Redesign & Product Extensions
Company: Hughes Design Group
Photography: Udi's Gluten Free