As the primary designer at a small agency, I designed all POS needs for key retailers such as Macy's, Saks Fifth Avenue, Sephora, Lord & Taylor and more. I was challenged to create a cohesive brand look from season to season that had the ability to translate seamlessly from web, print, on-counter to promotional packaging. Below are select elements from varying campaigns.
Macy's: In-store POS A4
Sephora Exclusive: Summer Gift Set
Macy's: White Lucent Promotional Mailer
Macy's: White Lucent Brightening Set
Macy's Exclusive: Summer Gift Set
Creative Director: Donald Montgomery
Designer: Vivien Heo
Photography Art Direction: Vivien Heo
Photography: James Kim
Company: Seed Creative